Ink
#000000
Text / dark ground01 / Mark
Mark.
Primary
Inverse
02 / Color
Color.
Paper
#ffffff
Canvas / centerStone
#f4f2ec
Soft groundAsh
#747474
Secondary type03 / Type
Type.
DisplayShape identity. Ship fast.
Display for force. Body for clarity.
04 / Use
Use.
Keep space around the mark.
Use black, white and neutrals.
Write short.
Remove decoration.