Network field identity kit.01
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Brandbook

Brand Guideline

A clean opening system for the name, mark, category and first sentence.

竹影Name / mark / first sentence
Network field identity kit.02
Strategy

Overview

The short version of what the company is, who it is for and why it needs to exist now.

竹影Company / market / timing
Network field identity kit.03
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Lockup

Full Logo

Primary mark, wordmark, horizontal use and compact use for tight surfaces.

竹影Symbol / wordmark / lockup
Network field identity kit.04
Mark

Construction

A simple construction grid for spacing, clear area, minimum size and symbol behavior.

竹影Grid / clear area / size
Network field identity kit.05
background#f7f8f2
surface#dfe8d8
foreground#101611
muted#627c63
accent#8cac7f
Palette

Color System

Core colors, contrast roles and the rules for when the accent is allowed to speak.

竹影Tokens / contrast / usage
Network field identity kit.06
Display / Take Kage

Identity in use.

Display, body and utility type for public product work.
Type

Typography

Display, body and utility type with hierarchy for websites, decks and product screens.

竹影Display / body / mono
Network field identity kit.07
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竹影Take Kage
Mood

Image Rules

Crop, contrast, texture, distance and image restraint for public surfaces.

竹影Crop / tone / restraint
Network field identity kit.08
Grid

Safe Zone

Margins, logo space, page rhythm and rules for keeping the system calm under pressure.

竹影Margins / rhythm / spacing
Network field identity kit.09
  • Position
  • Proof
  • Deck
  • Launch
Deck

Pitch Pages

Slide logic for problem, product, proof, market, raise, roadmap and TGE.

竹影Narrative / proof / ask
Network field identity kit.10
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Release

Mockups

Website, deck, product preview, social cards and launch assets in one visual direction.