Ink editorial system.01
Sumi Ame
Brandbook

Brand Guideline

A clean opening system for the name, mark, category and first sentence.

墨雨Name / mark / first sentence
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Strategy

Overview

The short version of what the company is, who it is for and why it needs to exist now.

墨雨Company / market / timing
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Sumi Ame
Lockup

Full Logo

Primary mark, wordmark, horizontal use and compact use for tight surfaces.

墨雨Symbol / wordmark / lockup
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Mark

Construction

A simple construction grid for spacing, clear area, minimum size and symbol behavior.

墨雨Grid / clear area / size
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background#0b0b0b
surface#20242a
foreground#f2f2ee
muted#aab3bd
accent#6f7885
Palette

Color System

Core colors, contrast roles and the rules for when the accent is allowed to speak.

墨雨Tokens / contrast / usage
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Display / Sumi Ame

Identity in use.

Display, body and utility type for public product work.
Type

Typography

Display, body and utility type with hierarchy for websites, decks and product screens.

墨雨Display / body / mono
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Sumi Ame
墨雨Sumi Ame
Mood

Image Rules

Crop, contrast, texture, distance and image restraint for public surfaces.

墨雨Crop / tone / restraint
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Grid

Safe Zone

Margins, logo space, page rhythm and rules for keeping the system calm under pressure.

墨雨Margins / rhythm / spacing
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  • Position
  • Proof
  • Deck
  • Launch
Deck

Pitch Pages

Slide logic for problem, product, proof, market, raise, roadmap and TGE.

墨雨Narrative / proof / ask
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Sumi Ame
墨雨Sumi Ame
Release

Mockups

Website, deck, product preview, social cards and launch assets in one visual direction.