Kuro Matsu
Brandbook
Brand Guideline
A clean opening system for the name, mark, category and first sentence.
Strategy
Overview
The short version of what the company is, who it is for and why it needs to exist now.
Kuro Matsu
Lockup
Full Logo
Primary mark, wordmark, horizontal use and compact use for tight surfaces.
Mark
Construction
A simple construction grid for spacing, clear area, minimum size and symbol behavior.
background#050505
surface#171713
foreground#f4f0e7
muted#88917d
accent#c6d0b6
Palette
Color System
Core colors, contrast roles and the rules for when the accent is allowed to speak.
Display / Kuro Matsu
Identity in use.
Display, body and utility type for public product work.Type
Typography
Display, body and utility type with hierarchy for websites, decks and product screens.
Kuro Matsu
黒松Kuro Matsu
Mood
Image Rules
Crop, contrast, texture, distance and image restraint for public surfaces.
Grid
Safe Zone
Margins, logo space, page rhythm and rules for keeping the system calm under pressure.
- Position
- Proof
- Deck
- Launch
Deck
Pitch Pages
Slide logic for problem, product, proof, market, raise, roadmap and TGE.
Kuro Matsu
黒松Kuro Matsu
Release
Mockups
Website, deck, product preview, social cards and launch assets in one visual direction.