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Kin Suna
Brandbook

Brand Guideline

A clean opening system for the name, mark, category and first sentence.

金砂Name / mark / first sentence
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Strategy

Overview

The short version of what the company is, who it is for and why it needs to exist now.

金砂Company / market / timing
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Kin Suna
Lockup

Full Logo

Primary mark, wordmark, horizontal use and compact use for tight surfaces.

金砂Symbol / wordmark / lockup
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Mark

Construction

A simple construction grid for spacing, clear area, minimum size and symbol behavior.

金砂Grid / clear area / size
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background#fff9e9
surface#e8d5a1
foreground#111111
muted#c09132
accent#b17817
Palette

Color System

Core colors, contrast roles and the rules for when the accent is allowed to speak.

金砂Tokens / contrast / usage
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Display / Kin Suna

Identity in use.

Display, body and utility type for public product work.
Type

Typography

Display, body and utility type with hierarchy for websites, decks and product screens.

金砂Display / body / mono
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Kin Suna
金砂Kin Suna
Mood

Image Rules

Crop, contrast, texture, distance and image restraint for public surfaces.

金砂Crop / tone / restraint
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Grid

Safe Zone

Margins, logo space, page rhythm and rules for keeping the system calm under pressure.

金砂Margins / rhythm / spacing
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  • Position
  • Proof
  • Deck
  • Launch
Deck

Pitch Pages

Slide logic for problem, product, proof, market, raise, roadmap and TGE.

金砂Narrative / proof / ask
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Kin Suna
金砂Kin Suna
Release

Mockups

Website, deck, product preview, social cards and launch assets in one visual direction.