Cloud interface identity system.01
Aoi Koke
Brandbook

Brand Guideline

A clean opening system for the name, mark, category and first sentence.

青苔Name / mark / first sentence
Cloud interface identity system.02
Strategy

Overview

The short version of what the company is, who it is for and why it needs to exist now.

青苔Company / market / timing
Cloud interface identity system.03
Aoi Koke
Lockup

Full Logo

Primary mark, wordmark, horizontal use and compact use for tight surfaces.

青苔Symbol / wordmark / lockup
Cloud interface identity system.04
Mark

Construction

A simple construction grid for spacing, clear area, minimum size and symbol behavior.

青苔Grid / clear area / size
Cloud interface identity system.05
background#edf8f6
surface#c9ebe4
foreground#0c2528
muted#6ca9a0
accent#4ba99f
Palette

Color System

Core colors, contrast roles and the rules for when the accent is allowed to speak.

青苔Tokens / contrast / usage
Cloud interface identity system.06
Display / Aoi Koke

Identity in use.

Display, body and utility type for public product work.
Type

Typography

Display, body and utility type with hierarchy for websites, decks and product screens.

青苔Display / body / mono
Cloud interface identity system.07
Aoi Koke
青苔Aoi Koke
Mood

Image Rules

Crop, contrast, texture, distance and image restraint for public surfaces.

青苔Crop / tone / restraint
Cloud interface identity system.08
Grid

Safe Zone

Margins, logo space, page rhythm and rules for keeping the system calm under pressure.

青苔Margins / rhythm / spacing
Cloud interface identity system.09
  • Position
  • Proof
  • Deck
  • Launch
Deck

Pitch Pages

Slide logic for problem, product, proof, market, raise, roadmap and TGE.

青苔Narrative / proof / ask
Cloud interface identity system.10
Aoi Koke
青苔Aoi Koke
Release

Mockups

Website, deck, product preview, social cards and launch assets in one visual direction.