Akai Tsuki
Brandbook
Brand Guideline
A clean opening system for the name, mark, category and first sentence.
Strategy
Overview
The short version of what the company is, who it is for and why it needs to exist now.
Akai Tsuki
Lockup
Full Logo
Primary mark, wordmark, horizontal use and compact use for tight surfaces.
Mark
Construction
A simple construction grid for spacing, clear area, minimum size and symbol behavior.
background#faf7ef
surface#e3d4bd
foreground#0a0a0a
muted#b88c82
accent#b4231f
Palette
Color System
Core colors, contrast roles and the rules for when the accent is allowed to speak.
Display / Akai Tsuki
Identity in use.
Display, body and utility type for public product work.Type
Typography
Display, body and utility type with hierarchy for websites, decks and product screens.
Akai Tsuki
赤月Akai Tsuki
Mood
Image Rules
Crop, contrast, texture, distance and image restraint for public surfaces.
Grid
Safe Zone
Margins, logo space, page rhythm and rules for keeping the system calm under pressure.
- Position
- Proof
- Deck
- Launch
Deck
Pitch Pages
Slide logic for problem, product, proof, market, raise, roadmap and TGE.
Akai Tsuki
赤月Akai Tsuki
Release
Mockups
Website, deck, product preview, social cards and launch assets in one visual direction.